Every day we wake up to one blockchain-enabled innovation or another. This sends one message: cryptocurrencies are here to stay. Indeed, everyone has to prep for it or fear unawareness. True, cryptocurrency analysts are already forecasting that in less than a decade, fiat currencies will be museum bound artifacts. For future generations, they will see fiat as a piece of history and not as a payment instruments anymore.

While venture capitalists are already pooling their resources together with the hopes to invest in promising cryptocurrency projects, programmers and other techies are not sleeping a wink until fiat currency is out of the way. Well, Coinbase is also doing its bit in this regard.

Buying Virtual Gift Cards

The biggest cryptocurrency exchange in the world by trade volume, Coinbase, launched a feature that will enable its European customers to buy all virtual gift cards using cryptocurrency. By partnering with WeGift, a London-based gift card startup, Coinbase now offers gift cards that are acceptable by over 120 retailers worldwide. With this move, it will effectively bring to an end some of the troubles facing cryptocurrency users trying to patronize retailers who do not accept digital currencies for payments. Launching it recently, Coinbase believes that the new feature will broaden the use of crypto-enabled products.

What’s The Reach Of The Gift Card?

Customers can use it at 120 major retail points in the world. The retailers include Google Play, Ticketmaster, Uber, Ted Baker, Nike, and Clarks. They currently exist in these in the United Kingdom, Spain, the Netherlands, Italy, France, and Australia. The exchange says it is close to expanding to other locations in the world.

Which Cryptocurrencies Are Accepted?

Basically, the cryptocurrencies accepted include Bitcoin Cash (BCH) Litecoin (LTC), Bitcoin (BTC), Ethereum (ETH), and Ethereum Classic (ETC). So, if you have any of these coins, liquidity has become much easier with the introduction of the gift cards. Yes, there are lots of things you can do with your coins now.

Coinbase Press Release

The firm, which is still working to get a license to act as a broker-dealer in the United States, says that by being able to convert ETH to a Nike shopping spree and/or BTC to Uber credits, customers have a wide range of things they can do with their cryptocurrencies. Sure, this is a step in the right direction as Coinbase is increasingly planting seeds that will germinate to effectively tackle the issue of crypto-asset liquidity in the world.